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AdWords Campaign Experiments (ACE)

February 19, 2023

AdWords Campaign Experiments (ACE) is a feature in Google Ads that allows advertisers to test changes to their campaigns before making them permanent. With ACE, you can run a campaign experiment alongside your original campaign and compare the performance of the two.

AdWords Campaign Experiments (ACE) allows you

  • Ad copy
  • Bids
  • Keywords
  • Targeting settings
  • Landing pages

By testing changes in a controlled environment, you can determine which changes are likely to improve the performance of your campaigns and make more informed decisions about optimizing them.

To set up an ACE, you create a draft campaign where you make the desired changes to the original campaign. The draft campaign runs simultaneously with the original campaign and serves ads to a random sample of your target audience. After collecting enough data, you can analyze the results to determine which campaign performed better and then apply the winning changes to your original campaign.

Using AdWords Campaign Experiments (ACE) can help you optimize your campaigns and improve your return on investment (ROI) by reducing wasted ad spend and identifying the most effective strategies for reaching your target audience.

Also, See: Campaign Budget Optimization (CBO)

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