Back to Terminology

App Store Optimization

January 23, 2023

App Store Optimization (ASO) is optimizing a mobile app to rank higher in an app store’s search results. The main goal of ASO is to increase the visibility and downloads of a mobile app. Like SEO is used to optimize a website to rank higher in search engine results, ASO is used to optimize a mobile app’s visibility in an app store.

The process includes several elements, such as:

Keyword research and optimization: Identifying and incorporating relevant keywords in the app’s title, description, and metadata.

App icon and screenshots optimization: Creating visually appealing and clear icons and screenshots that accurately represent the app’s features and functionality.

User reviews and ratings: Encouraging users to leave positive reviews and ratings can improve the app’s visibility and credibility.

Backlinks and app indexing: Building backlinks and submitting the app to app indexing platforms can improve the app’s visibility in search results.

By implementing these elements, ASO aims to make an app more discoverable and appealing to potential users in the app store.

Also, See: In-app Purchases

Guaranteed Customer Satisfaction

We Promise. We Innovate.

Do you have an idea? Our experts are there to transform it into a recognized brand. We help you innovate your business with best-in-class solutions.
  • We will respond to you within 24 hours.
  • We’ll sign an NDA if requested.
  • You'll be talking to product and tech experts (no account managers).