A customer data platform (CDP) is a system that collects, consolidates and manages customer data from various sources in real time. The goal of a CDP is to provide businesses with a single, unified view of each customer, which can be used for personalization, segmentation, analytics, and other applications.
Customer Data Platform (CDP) typically integrate with other systems, such as marketing automation, CRM, and analytics platforms, to provide a complete picture of customer behaviour and engagement. This data can be used to personalize customer interactions, improve customer service, and increase marketing and sales effectiveness.
Also, See: Platform Version Compatibility