Keyword ranking is the position of a website’s pages in the search engine results for specific keywords or phrases. It measures how well a website performs in the organic search results for the keywords it is targeting. A higher ranking means that a website will appear closer to the top of the search engine results, which can increase organic traffic and visibility.
Various tools and software are available for tracking keyword rankings, such as Google Search Console, Ahrefs, SEMrush, and Moz. These tools allow website owners and webmasters to see where their website is ranking for specific keywords and how their rankings have changed over time.
Improving a website’s keyword ranking can be achieved through SEO efforts, such as:
- Conducting keyword research to identify the most relevant and high-performing keywords.
- Creating high-quality and relevant content that satisfies the user’s search intent.
- Optimizing the website’s structure and technical elements to make it more search engine-friendly.
- Building high-quality backlinks from other reputable websites.
It’s important to note that keyword ranking can fluctuate over time due to several factors, such as changes in search engine algorithms, competition, and the overall interest in the website’s topic. Therefore, monitoring keyword rankings and adjusting the SEO strategy accordingly is important.
Also, See: Advanced Search Operators