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Landing Page Experience

February 12, 2023

Landing Page Experience refers to the overall quality and user experience of the page a user lands on after clicking an ad. It includes elements such as page load speed, ease of navigation, content relevance, and clear calls-to-action availability.

A good landing page experience can greatly increase the chances of a user taking the desired action, such as making a purchase or filling out a form, which can improve the overall effectiveness of an ad campaign. Ad platforms like Google Ads and Facebook Ads often use landing page experience to determine ad relevance and quality and can impact the ad’s cost and performance.

Also, See: Keyword Prominence

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