Location and language targeting is a feature in pay-per-click (PPC) advertising that allows advertisers to select the geographic locations and languages of the audience they want to reach. By specifying the locations and languages, advertisers can tailor their advertising messages to specific groups of people, ensuring that the ads are relevant to their target audience. This can help improve the ads’ performance and increase the advertiser’s return on investment.
For example, suppose a business sells products or services in the United States. In that case, it can use location targeting to only display its ads to users in the United States rather than to users worldwide. Similarly, if a business wants to reach Spanish-speaking consumers, it can use language targeting to only show its ads to users who have set Spanish as their preferred language.
Location and language targeting is available on various platforms, including Google Ads and Facebook Ads, and is a powerful tool for advertisers to increase the relevance of their ads and improve their chances of success.
Also, See: Local Ads