On-page SEO is the optimization technique applied to a website’s pages to improve its visibility and search engine rankings. These techniques include optimizing the content and code of a website, as well as making sure that it is technically sound and easy to navigate.
On-page SEO includes:
Content optimization: This includes optimizing the text, images, and videos on a web page to ensure that they are relevant to the user’s search query and include keywords relevant to the page’s topic.
Meta tags optimization: This includes optimizing the title tags, meta descriptions, and header tags to ensure they are relevant to the user’s search query and include keywords relevant to the page’s topic.
URL optimization: This includes optimizing the URLs of a website to make them more search engine friendly and easy to understand for both users and search engines.
Internal linking: This includes creating a logical structure of internal links within the website that helps search engines understand its hierarchy and makes it easy for users to navigate.
Mobile optimization: This includes ensuring that a website is optimized for mobile devices and has a responsive design that adapts to different screen sizes.
Site Speed optimization: This includes optimizing the load time of web pages and the size of images, videos, and other media files to make the website run faster.
Usability and Accessibility: This includes making sure that the website is easy to use for users with disabilities and that it follows web accessibility guidelines.
Schema Markup: This includes adding structured data to a website that helps search engines understand the content and context of a page.
On-page SEO is the foundation of SEO, and it is important to get it right to achieve good search engine rankings. A website can improve its visibility and search engine rankings by optimizing its content and code and ensuring it is technically sound and easy to navigate.
Also, See: Off-Page SEO