Relevance in SEO refers to how well a webpage matches the user’s intent and query when searching for information on a specific topic. A webpage is considered relevant if it provides valuable and useful information related to the user’s query.
Search engines use various signals to determine the relevance of a webpage, including:
Keywords: Search engines use keywords to match webpages with users’ queries, so it is important to include relevant keywords in the web page’s content, title tags, meta descriptions, and other elements.
Content: Search engines use the content of a webpage to determine its relevance. High-quality, informative, and unique content closely related to the user’s query will be considered more relevant than low-quality or duplicate content.
User engagement: Search engines use user engagement signals, such as click-through rate, bounce rate, and time on site, to determine the relevance of a webpage.
Link structure: Search engines also use links to determine a webpage’s relevance. A webpage with high-quality inbound links from authoritative websites is considered more relevant than one with few or low-quality links.
Relevance is not the only factor that search engines use to rank web pages, but it is considered one of the most important ranking signals. Search engines also use other factors such as the webpage’s authority, technical performance, and user experience, to determine its relevance and ranking.
Providing relevant, high-quality, and valuable content that matches the user’s intent is key to improving search rankings and driving more relevant traffic to the website.
Also, See: Google Quality Guidelines