Relevance Score is a metric used by Facebook to evaluate an ad’s relevance to its target audience. It ranges from 1 to 10, with 10 being the most relevant. The Relevance Score is based on the positive and negative feedback an ad receives from its target audience, including engagement rates, click-through rates, and post-click actions.
The relevance Score is important in determining the cost and Reach of an ad on Facebook. Advertisers with higher Relevance Scores typically experience lower costs and higher Reach, as their ads are more likely to be seen and engaged with by the target audience. On the other hand, ads with lower Relevance Scores may have lower Reach and higher costs, as Facebook algorithms prioritize ads that are more relevant to the target audience.
Advertisers can use the Relevance Score to optimize their ad campaigns and improve the performance of their ads. By regularly monitoring the Relevance Score of their ads and making adjustments based on the feedback from their target audience, advertisers can improve the relevance of their ads and reach more people at a lower cost.
Relevance Score is just one of many factors that impact the performance of an ad on Facebook, and optimizing for Relevance Score may not always result in the best overall performance for a particular ad or campaign. Therefore, advertisers should consider a variety of metrics and factors when evaluating the performance of their ads and making optimization decisions.
Also, See: Optimisation Score