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Search Engine Marketing (SEM)

February 21, 2023

Search Engine Marketing (SEM) is a form of online advertising that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM is accomplished by purchasing ads on search engines, such as Google and Bing, which appear at the top or bottom of the SERPs when certain keywords are searched.

Search Engine Marketing (SEM) is a powerful way to drive targeted traffic to a website, as the ads are shown to users actively searching for products or services related to the business. The two main types of SEM are pay-per-click (PPC) and cost-per-thousand (CPM) advertising.

In PPC advertising, advertisers pay each time a user clicks on one of their ads. SEM allows the advertiser to only pay for actual traffic to their website rather than for ad impressions.

In CPM advertising, advertisers pay for every thousand ad impressions. SEM is useful for brand awareness but not as much for direct conversions.

Search Engine Marketing (SEM) is typically managed through a platform, such as Google Ads or Bing Ads, where advertisers can create and manage their campaigns, set budgets, and measure the performance of their ads. SEM can be a cost-effective way to drive targeted website traffic and generate leads, sales, and conversions for a business.

Also, See: White Hat SEO

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