WebP is an image format developed by Google that aims to provide smaller image file sizes while maintaining high image quality. It is based on the VP8 video format and uses a predictive “symbol coding” technique to compress images. WebP can reduce image file sizes by 25-34% compared to JPEG and PNG formats while maintaining similar or better image quality.
WebP supports lossy and lossless compression, making it suitable for a wide range of image types. Lossy compression reduces the file size by discarding some of the image data. In contrast, lossless compression maintains the image quality and reduces the file size by compressing the image data without discarding any of it.
WebP is supported by most modern web browsers, such as Google Chrome, Firefox, Opera, and Edge, and it can be used in various contexts, such as web pages, mobile apps, and digital ads.
WebP also has an animation feature that allows for small, lightweight animations, and it’s called WebP Animation.
WebP is a relatively new image format, and not all browsers support it, so it’s important to consider browser compatibility before fully implementing it. However, it’s gaining popularity and is an excellent option to consider when optimizing image file sizes and website loading speed.
Also, See: Information Architecture (IA)