Optimization score is a metric used in pay-per-click (PPC) advertising to indicate the quality of an advertisement and its relevance to the targeted audience. It is a rating system provided by platforms like Google Ads and Facebook Ads to help advertisers assess the performance of their campaigns and make changes to improve them.
A high optimization score means that the ad is relevant, well-targeted, engaging, and more likely to be shown to users. On the other hand, a low optimization score indicates that the ad needs improvement and changes to increase its chances of success. Optimization scores are regularly updated, so advertisers can track their progress and adjust their campaigns for maximum performance.
Also See: Quality Score