The Quality Score is a metric used in PPC (pay-per-click) advertising, particularly in Google AdWords. It estimates the relevance and quality of your ads, keywords, and landing pages to the people who see them.
A higher Quality Score means that your ads are deemed more relevant and valuable to the audience, leading to lower costs and higher ad rankings. A lower Quality Score, on the other hand, can result in higher costs and lower ad rankings.
To improve your Quality Score, you can focus on improving the relevance and quality of your ads, keywords, and landing pages and regularly monitor and optimize them.
Also, See: Ad Campaign