SEO KPI stands for Search Engine Optimization Key Performance Indicator. These metrics are used to measure the performance of a website’s SEO efforts and identify areas that need improvement.
Common SEO KPIs include:
Organic traffic: The number of visitors that come to a website from search engine results.
Keyword rankings: The position of a website’s pages in search engine results for specific keywords.
Backlinks: The number of links pointing to a website from other websites.
Bounce rate: The percentage of visitors that leave a website after only viewing one page.
Time on site: The average time visitors spend on a website.
Click-through rate (CTR): The percentage of visitors who click on a website’s search engine listing.
Pages indexed: The number of pages of a website that search engines have indexed.
Conversions: The number of visitors who complete a desired action, such as making a purchase or filling out a form.
These KPIs are essential because they help website owners and webmasters understand how well their website performs in search results and identify areas for improvement. By monitoring these KPIs regularly and adjusting their SEO strategy, website owners and webmasters can improve their website’s visibility in search results, increase organic traffic, and achieve their business goals.
Also, See: White Hat SEO