Alt text, also known as alternative text or “alt tags,” is a brief description of an image that is used to improve the accessibility of a website for visually impaired users. It is also used by search engines to understand the content of an image and to provide more context for the image in search results.
The alt text is added to the HTML code of an image, and it is typically displayed if the image cannot be loaded. It should be a concise, yet accurate description of the image, and it should be relevant to the context of the webpage.
Examples of alt text include:
- “A close-up of a beagle puppy sitting on a grassy field”
- “A red apple on a white plate with a fork next to it”
- “A chart showing the increase in sales for the company over the past year”
- “A group of people enjoying a concert in an outdoor venue”
Alt text is an important aspect of web accessibility and it helps users who are using screen readers or other assistive technologies to understand the content of the images on the website. Additionally, it also helps search engines to understand the images and to provide more context for the images in search results.
When adding alt text to an image, it’s important to be specific, and relevant, and to avoid keyword stuffing. Additionally, it’s important to add alt text to all images including images for decorative purposes.
In summary, Alt text, also known as alternative text or “alt tags,” is a brief description of an image that is used to improve the accessibility of a website for visually impaired users. Additionally, it is also used by search engines to understand the content of an image and to provide more context for the image in search results. It should be a concise, yet accurate description of the image, and it should be relevant to the context of the webpage.
Also See: On-Page SEO | Off-Page SEO