The term “above the fold” refers to the specific part of the website that the user comes across at the first sight without scrolling. It must be informative, meaty, and precise.
The stuff included in the above-the-fold section impacts the user experience, SEO rank, and bounce rates to a high extent. It is a short description of the stuff that is included in your website.
It may be inclusive of internal links related to the other pages. If it is SEO optimized, then it will be effective in terms of achieving a high rank on the Search Engine Rank Page. The inclusion of bold images and a solid H1 header will help in highlighting the portion.