Ad groups are a way to organize and structure a pay-per-click (PPC) advertising campaign. In a PPC campaign, an ad group is a collection of related ads and keywords targeted toward a specific audience or product. Each ad group has keywords, ad copy, and bid amount, which determine when and where the ads will be shown to users.
The purpose of ad groups is to allow advertisers to organize and structure their campaigns in a way that makes it easy to target specific products, services, or audiences. This helps to ensure that the right ads are being shown to the right people at the right time, which can improve the campaign’s effectiveness and increase the chances of generating leads and sales.
Ad groups are typically created and managed through the advertising platform (such as Google Ads or Bing Ads). Advertisers can create multiple ad groups within a single campaign and can use ad groups to test different ad copy, keywords, and bid amounts to determine which strategies are most effective. By using ad groups, advertisers can fine-tune their campaigns and maximize the return on their advertising investment.
Also, See: Ad Campaign