Google Tag Manager (GTM) is a free tool provided by Google that allows you to manage and deploy marketing and analytics tags on your website or mobile app. It allows you to add and manage different types of tags, such as Google Analytics, AdWords, and Facebook pixels, without requiring changes to the website code.
With Google tag manager, you can create and manage tags through a user-friendly interface rather than relying on developers to add and update tags on your website. As a result, GTM makes it easier to track and analyze website data and make changes to your marketing and analytics setup. GTM also allows you to set up triggers, which are used to determine when a tag should fire, and variables, which allow you to define values that can be used across multiple tags.
Additionally, GTM allows you to test and preview your tags before publishing them, ensuring they are working correctly and not causing any issues on your website.
Google tag manager can be a powerful tool for businesses and organizations looking to understand better how users interact with their websites and to improve the performance of their digital marketing efforts.
Also, See: Google Search Console