Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners to track visitors, sessions, and their website users’ behaviour. This data can then be used to optimize the website and improve its performance.
Google Analytics is easy to set up and can be added to a website by adding a small piece of code, called a tracking code, to the website’s HTML code. Once the tracking code is added, website owners can access a wealth of data about their website’s performance, including the number of visitors, the pages they visit, and how long they stay on the website.
One of the most useful features of Google Analytics is that it allows website owners to track the performance of their website over time, so they can see how it is changing and identify trends. This data can then be used to make informed decisions about how to improve the website’s performance.
Google Analytics also provides tools that allow website owners to segment their data and better understand their website’s performance. For example, website owners can segment their data by traffic source, location, and device type, to understand which channels, regions, and devices drive the most traffic to their website.
Also, See: Google Analytics Goals