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Cost Per Click

February 12, 2023

Cost per click (CPC) is a pricing model used in online advertising where the advertiser pays a fee each time a user clicks on one of their ads. The cost per click can vary widely depending on several factors, including the industry, the target audience, the keywords used, and the market’s competitiveness. Some industries and keywords have a high CPC due to increased competition, while others have a lower CPC.

For example, keywords in the legal or finance industries may have a higher CPC than keywords in the fashion or home goods industries. The CPC also depends on the type of advertising platform used, such as Google Ads, Facebook Ads, or Amazon Ads, as well as the kind of ad format, such as text, display, or video ads.

Advertisers need to track and optimize their CPC and their return on investment (ROI) to ensure that they are getting the best value for their advertising spend.

Also, See: Enhanced CPC

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