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Engagement Metrics

February 21, 2023

Engagement metrics indicate how engaged users are with a website or content. These metrics can help determine how well a website is performing in terms of user satisfaction and can also be used to identify areas for improvement. 

Engagement metrics include:

Bounce rate: The percentage of users who leave a website after viewing only one page. A high bounce rate can indicate that users are not finding the content relevant or that the website’s design is not user-friendly.

Time on site: The amount of time users spend on a website. A high time on site can indicate that users find the content valuable and engaging.

Pages per session: The average number of pages viewed per session. A high number can indicate that users are exploring the website and finding additional content of interest.

Click-through rate (CTR): The percentage of users who click on a link or call to action. A high CTR can indicate that users find the content relevant and interested in further action.

Scroll depth: The percentage of users who scroll to a specific point on a page. A high scroll depth can indicate that users are engaging with the content and finding it valuable.

Social shares: The number of times a piece of content is shared on social media. A high number of social shares can indicate that users find the content valuable and want to share it with others.

These are just a few examples of engagement metrics, and the specific metrics that are most relevant for a website will depend on the website’s goals and audience.

Also, See: Cost Per Engagement (CPE)

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