Engagement metrics include:
Bounce rate: The percentage of users who leave a website after viewing only one page. A high bounce rate can indicate that users are not finding the content relevant or that the website’s design is not user-friendly.
Time on site: The amount of time users spend on a website. A high time on site can indicate that users find the content valuable and engaging.
Pages per session: The average number of pages viewed per session. A high number can indicate that users are exploring the website and finding additional content of interest.
Click-through rate (CTR): The percentage of users who click on a link or call to action. A high CTR can indicate that users find the content relevant and interested in further action.
Scroll depth: The percentage of users who scroll to a specific point on a page. A high scroll depth can indicate that users are engaging with the content and finding it valuable.
Social shares: The number of times a piece of content is shared on social media. A high number of social shares can indicate that users find the content valuable and want to share it with others.
These are just a few examples of engagement metrics, and the specific metrics that are most relevant for a website will depend on the website’s goals and audience.
Also, See: Cost Per Engagement (CPE)