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Click-through Rate

January 28, 2023

Click-through rate (CTR) is a metric used in online marketing and website analytics to measure the number of times a user clicks on a link, button, or ad divided by the number of times that link, button, or ad was viewed. CTR is commonly used to measure the effectiveness of online advertising campaigns, such as pay-per-click (PPC) ads, email marketing campaigns, and social media marketing campaigns.

In SEO, CTR measures the effectiveness of a website’s organic search rankings. A high Click-through Rate (CTR) can indicate that a website’s search engine result page (SERP) listing is attractive, relevant, and valuable to users, leading to higher click-throughs and, ultimately, more traffic to the website. A low CTR, on the other hand, can indicate that the website’s SERP listing is not attracting user clicks, which can indicate that the website’s listing is not relevant or valuable to the user’s search query.

It’s important to note that Click-through Rate (CTR) is not a direct ranking factor in SEO, but it can be a strong indicator of the overall relevance and usefulness of a website’s content to users. Search engines like Google use user engagement as a ranking factor in their algorithm, and a high CTR can indicate good user engagement on a website.

Also, See: SEO KPI (Key Performance Indicator)

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