Cost per engagement (CPE) is a pricing model used in online advertising that refers to the cost an advertiser pays each time a user engages with one of their ads. Engagements can include many actions like liking, commenting, sharing, or viewing a video ad. In CPE advertising, an advertiser sets a maximum bid, the highest amount they are willing to pay per engagement. The advertiser is then charged each time the ad is engaged, up to the maximum bid amount.
Cost Per Engagement (CPE) is used by some online advertising platforms, including Facebook Ads, to charge advertisers for social media campaigns that focus on building brand awareness and engagement rather than driving direct sales.
The cost per engagement can vary widely depending on several factors, including the competition for the targeted audience, the advertiser’s maximum bid, and the relevance and quality of the ad. More competitive audiences tend to have higher CPEs, while high-quality ads with relevant content and targeting are more likely to have lower CPEs.
Cost Per Engagement (CPE) provides insight into the cost of building brand awareness and engagement and can be used to calculate the return on investment (ROI) for social media campaigns. By monitoring CPE and adjusting bids and targeting as needed, advertisers can optimize their campaigns to achieve their goals while keeping costs under control.
Also, See: Cost Per Acquisition (CPA)