Local queries refer to search queries that are made with the intent of finding information about a specific location. These queries typically include keywords such as “near me,” “in [city/zip code],” or the name of a specific location. They are often made by users looking for businesses, services, or points of interest in a specific area.
Examples of local queries include:
- “Restaurants near me”
- “Gas stations in [city/zip code]”
- “Hotels in [city/zip code]”
- “Dentist office in [city/zip code]”
- “Hair salons in [city/zip code]”
Local queries are becoming increasingly important for businesses as more and more users search for products and services on their mobile devices and seek information relevant to their immediate location.
To optimize for local queries, businesses need to ensure that their Google My Business profile is up-to-date and accurate and that they have a presence on other local directories and review sites. Additionally, they should ensure that their website is optimized for local SEO, including location-specific keywords and having a precise and easy-to-find address, phone number, and other contact information on their website.
By focusing on local SEO, businesses can improve their visibility in local search results and attract more customers searching for products and services in their area. Additionally, by using local keywords on their website, businesses can increase the chances of showing up in the local pack, which is a feature that shows a map with the top 3 businesses related to the user’s query.
Also, See: Informational Queries