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Callout Extensions

February 11, 2023

Callout extensions are a type of ad extension in search engine advertising that allows you to add short, descriptive text to your ads. They are typically used to highlight unique features, benefits, or promotions of your product or service.

Callout extensions appear below your ad’s main headline and description and can be used to provide additional information to potential customers. For example, you might use callout extensions to emphasize free shipping, a money-back guarantee, or the availability of 24/7 customer service.

Callout extensions can help improve the performance of your ads by providing additional information to potential customers and making your ads stand out from the competition. Callout extensions can increase your ads’ click-through rate (CTR) and improve your advertising campaigns’ overall return on investment (ROI).

You’ll need to use a search engines advertising platform such as Google Ads or Microsoft Advertising to add callout extensions to your ads. Adding callout extensions is typically straightforward and can be done through the platform’s ad creation interface.

Also, See: Affinity Audiences

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