Custom Audience is a feature offered by Facebook Ads that allows businesses to target their advertising to specific groups of people who have already engaged with their brand. Custom Audiences can be created from various data sources, including email lists, website traffic, and app activity.
By using Custom Audiences, businesses can reach people familiar with their brand, increasing the chances of conversion. For example, a business can target people who have visited their website in the past 30 days with a special offer or reach people who purchased a product with a cross-sell campaign.
To create a Custom Audience, a business can upload a list of email addresses, mobile advertiser IDs, or app user IDs. Then, they can use the Facebook Pixel to track website activity and create an audience based on that data. Custom Audiences can be combined with other targeting options, such as interests, behaviours, and location, to create highly targeted campaigns.
Custom Audiences are an effective way to reach a specific group of people who have already shown an interest in a business, and they can be a valuable tool for businesses looking to increase the impact of their Facebook advertising. Using Custom Audiences, businesses can create more relevant and personalized ad experiences and ultimately drive better results from their Facebook advertising campaigns.
Also, See: Affinity Audiences