Retargeting on Facebook refers to a marketing strategy that involves showing ads to people who have previously engaged with a business’s website or Facebook page. Retargeting is accomplished by placing a tracking pixel on a website or adding Facebook’s pixel to a website’s code, which allows the business to collect information about the people who visit their site.
Retargeting is an effective way for businesses to reconnect with people who have already shown an interest in their products or services. By serving ads to these people, businesses can remind them of the products they are interested in and encourage them to purchase.
Types of retargeting that businesses can use on Facebook
Website retargeting: Showing ads to people who have previously visited a business’s website.
Page retargeting: Showing ads to people who have previously engaged with a business’s Facebook page.
Event retargeting: Showing ads to people who have previously RSVP’d to an event hosted by a business on Facebook.
Retargeting on Facebook can be a powerful way to drive conversions and increase sales. By serving relevant ads to people who have already shown an interest in a business’s products or services, businesses can increase the chances of making a sale and improve the return on investment of their advertising spend.
Also, See: Page Post Engagement (PPE)