Domain authority (DA) is a metric that predicts how well a website will rank on search engine result pages (SERPs). It is a score that ranges from 0 to 100, with higher scores indicating a higher likelihood of the website ranking well on SERPs. The metric was developed by Moz, a software and services company specializing in SEO and online marketing.
DA is calculated using a variety of factors, including the number and quality of backlinks pointing to a website, the website’s age, and its content quality and relevance. Backlinks are considered one of the most important factors in determining a website’s DA, as they indicate the website’s popularity and credibility.
Having a high domain authority can help increase a website’s visibility on SERPs, leading to increased website traffic and revenue. However, it’s important to note that domain authority is not an official ranking factor used by search engines like Google. It is just an estimation metric of a website’s popularity and credibility based on various factors.
To improve a website’s DA, website owners can focus on building high-quality backlinks from reputable websites, creating quality content relevant to their target audience, and optimizing their website for search engines.
Also, See: SEO KPI