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EAT (Expertise, Authoritativeness, and Trustworthiness)

February 21, 2023

EAT stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept that Google first introduced in its search quality evaluator guidelines and is used to measure the quality and credibility of a website’s content.

Expertise: refers to the level of knowledge, skills, and experience of the website’s content creators. A website with content written by experts in a particular field is considered to have high expertise.

Authoritativeness: refers to a website’s level of trust and respect within its industry or community. A website widely recognized as a reputable and reliable source of information is considered to have high authority.

Trustworthiness: refers to the degree to which a website is considered honest and truthful in its content. A website with a history of providing accurate and reliable information is considered trustworthy.

Google’s algorithm considers these three factors when ranking web pages, so website owners must focus on building their EAT score to rank well in search results.

Also, See: AMP (Accelerated Mobile Pages)

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