An Email Service Provider (ESP) is a service or company that provides businesses and individuals with the tools and infrastructure to send and manage large volumes of email messages. ESPs typically offer a range of features, such as email list management, email design, and delivery management.
Email Service Providers offer a variety of services, include:
Email list management: Allows customers to create and manage email contacts lists and segment those lists for targeted campaigns.
Email design: Provides customers with templates and tools to create professional-looking emails.
Email delivery management: Handles sending and tracking email campaigns, including bounce management, unsubscribes, and spam complaint management.
Automation: Some ESPs offer automation options, such as triggered emails based on subscriber behavior or scheduled email campaigns.
Reporting and analytics: Allows customers to track their email campaigns’ performance and make data-driven decisions about future campaigns.
Some popular ESPs include Mailchimp, Constant Contact, Sendinblue, GetResponse, and AWeber. These services typically offer a range of pricing plans with different levels of features and email-sending limits.
Also, See: File Transfer Protocol (FTP)