Magento is a free, open-source e-commerce platform for building and managing online stores. It provides many features and tools for creating, managing and scaling online businesses.
Key features of Magento include:
Catalog management: Magento provides a wide range of tools for managing products, categories, and attributes, making it easy to create and organize a catalog of products.
Checkout and payment: Magento provides a robust process and support for various payment gateways, including PayPal, Stripe, and Authorize.net.
Order management: Magento provides various tools for managing orders, including creating invoices, shipments, and credit memos.
Customer management: Magento provides tools for managing customers, including the ability to create customer groups, segments, and customer attributes.
Marketing and promotions: Magento provides various tools for creating and managing promotions, including coupons, catalogs, and shopping cart price rules.
Shipping and tax: Magento supports a wide range of shipping methods and tax rules, making it easy to configure shipping and tax options for your store.
Search engine optimization: Magento provides a wide range of features and tools for optimizing your store for search engines, including the ability to create and manage meta tags, URL rewrites, and sitemaps.
Multistore and multilanguage: Magento allows to creation of multiple stores and websites from a single admin panel, and it supports various languages, currencies and taxes.
Mobile optimization: Magento provides responsive themes and a mobile-optimized checkout process to provide a good user experience for mobile shoppers.
Magento is considered one of the most popular e-commerce platforms. It is known for its flexibility, scalability, and rich features that make it suitable for small and large businesses. Its popularity is also due to its active community and the abundant extensions, themes and resources available to developers.
Also, See: Laravel