Enhanced Cost-Per-Click (ECPC) is a bidding strategy in search engine advertising that automatically adjusts your maximum cost-per-click (CPC) bid to try and maximize your conversion value. It analyzes the likelihood of a click resulting in conversion and adjusting your bids accordingly.
With ECPC, you set a target cost-per-acquisition (CPA) for your campaign, and the advertising platform (such as Google Ads) will adjust your bids in real-time to try and reach that target. This means that if a particular click is more likely to result in a conversion, the platform will increase your bid, while if a click is less likely to convert, the bid will be decreased.
The goal of ECPC is to maximize the conversion value of your campaign while still maintaining control over your costs. Using this bidding strategy, you can get more conversions while spending less on advertising or the same number of conversions while spending more.
ECPC is a flexible bidding strategy used in various advertising scenarios, including display, video, and shopping campaigns. It can be especially effective for businesses with a limited budget who want to maximize their conversion value.
Also, See: Cost Per Click