Back to Terminology

Initiate Checkout (IC)

February 26, 2023

Initiate Checkout is an action-based conversion event in Facebook advertising that indicates that a customer has started the checkout process on a business’s website. Tracking Initiate Checkout events is important because it helps businesses understand the effectiveness of their Facebook ads in driving customers to the point of purchase.

Initiate Checkout can be tracked using Facebook’s conversion tracking pixel. When a customer starts the checkout process on a business’s website, the pixel fires and sends information about the event back to Facebook. This information can then be used to optimize ad targeting, measure the impact of Facebook advertising on the checkout process, and determine the return on investment for Facebook ad spend.

Initiate Checkout is a key metric for businesses looking to drive sales on Facebook. By tracking this event, businesses can see which ads are most effective in getting customers to start the checkout process and make a purchase. This information can then be used to improve ad targeting, create more effective ad campaigns, and ultimately drive better results from Facebook advertising efforts.

Initiate Checkout is a valuable metric for businesses of all sizes, as it helps them understand how their Facebook advertising efforts drive customer behaviour and impact the bottom line. By tracking Initiate Checkout and using the information to optimize their Facebook advertising efforts, businesses can maximize their return on investment and achieve their marketing goals.

Also, See: Search Engine Marketing (SEM)

Guaranteed Customer Satisfaction

We Promise. We Innovate.

Do you have an idea? Our experts are there to transform it into a recognized brand. We help you innovate your business with best-in-class solutions.
  • We will respond to you within 24 hours.
  • We’ll sign an NDA if requested.
  • You'll be talking to product and tech experts (no account managers).