Link volume refers to the number of links pointing to a webpage or website. It’s an indirect way to measure the popularity of a webpage or website, as more links pointing to it can be seen as an indication of its popularity or relevance.
Link volume is an important factor in determining the authority and trust of a webpage or website and its search engine rankings. Search engines use the number and quality of links pointing to a webpage or website to determine its relevance and authority. The more high-quality links a webpage or website has, the more likely it is to rank well in search engine results pages (SERPs).
However, not just the number of links that matters but also the quality of those links. Many low-quality links, such as those from link farms or spammy websites, can harm a webpage or website’s search engine rankings. On the other hand, a smaller number of high-quality links from reputable and relevant websites can be more beneficial.
Also, See: Link Equity