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Link Equity

February 26, 2023

Link equity refers to the value or authority that a webpage or website receives from the links pointing to it. The more high-quality links that point to a webpage or website, the more link equity it has. Link equity is a way of measuring the authority of a webpage or website. Determining how well a webpage or website will rank in search engine results pages (SERPs) is important.

Links from other websites to a webpage or website can be seen as “votes of confidence” in the content of the linked-to webpage or website. Search engines use these links to determine the relevance and authority of a webpage or website. The more high-quality links a webpage or website has, the more likely it is to rank well in search engine results pages.

Link equity can be passed from one webpage or website to another through internal links within a website and also through external links from other websites. When a webpage or website has a high amount of link equity, it can be passed on to other pages within the website through internal linking. As a result, link equity can help to improve the search engine rankings of all the pages within the website.

Focus on getting high-quality, relevant links to a webpage or website rather than many low-quality links. Additionally, avoiding using link schemes or buying links is important, as this can lead to penalties from search engines and negatively affect the website’s link equity.

Also, See: Link Accesibillity

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