Content pruning regularly reviews and removes outdated or low-performing content from a website. The goal of content pruning is to improve the overall quality and relevance of the content on a website, which can positively impact user experience, search engine rankings, and conversion rates.
Reasons to prune your website’s content can include:
- The content is no longer relevant or accurate.
- The content is not generating traffic or engagement.
- The content is not aligned with the website’s current goals or objectives.
- The content is duplicate.
- The content is not mobile-friendly.
Ways of identifying which content to prune, such as:
- Analyzing web analytics data to identify low-performing pages.
- Conducting user research to identify which pages are not meeting user needs.
- Reviewing the website’s structure and organization to identify which pages are not necessary or redundant.
When pruning content, it’s important to redirect the deleted pages to relevant, existing pages on the website to maintain link equity and avoid 404 errors.
Content pruning is not a one-time task, and it’s an ongoing process that should be done regularly. The frequency of content pruning will depend on the size of a website and the amount of content it has, but it is generally recommended to be done at least once a year.
Also, See: 10X Content