Search ads appear at the top or bottom of a search engine’s results pages when someone searches for a specific keyword or phrase related to the ad. The ads are usually short, text-based advertisements designed to direct potential customers to a specific landing page on the advertiser’s website.
Search ads are usually sold on a pay-per-click (PPC) model, where the advertiser pays each time someone clicks on the ad. This type of advertising is a form of search engine marketing (SEM). It is one of the most popular forms of online advertising due to its targeted nature and the ability to reach people actively searching for products or services related to the ad.
Also, See: Local Ads