SERP stands for Search Engine Results Page, which is shown to users after they enter a query into a search engine. SERP features are the additional elements that appear on the SERP and the standard list of blue links. These features are designed to give users more information and options to help them find what they’re looking for.
Examples of SERP features are:
Featured Snippets: A summary of an answer to a user’s query, including the webpage’s title and URL, that appears at the top of the SERP.
Rich Snippets: Additional information that appears below the link, such as the ratings, the number of reviews, or the prices of a product.
Images and Videos: A carousel of relevant images or videos to the user’s query.
Local Pack: A map and a list of local businesses that match the user’s query.
News Box: A list of recent news articles that match the user’s query.
People Also Ask (PAA) boxes: A list of related questions that users have asked on the topic of the original search query.
Knowledge Graph: A summary of information about a specific topic, person, or entity that appears on the right side of the SERP.
SERP features are generated by search engines using complex algorithms that analyze the content of web pages and extract the most relevant and valuable information for a given query. Optimizing a website to be eligible for these features can increase visibility, drive more traffic, and improve user experience.
It’s important to note that the SERP features that appear for a query can change over time, depending on the search engine algorithm updates and the user’s search intent. Therefore, staying up-to-date with the best practices and guidelines for optimizing a website for SERP features and monitoring the SERP for your target keywords regularly is important.
Also, See: Featured Snippets