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Dynamic Keyword Insertion

February 19, 2023

Dynamic Keyword Insertion (DKI) is a feature in Google Ads (formerly known as AdWords) that allows advertisers to dynamically insert a search term into their ad copy based on the user’s search query.

With DKI, you can create an ad template with a placeholder for the keyword you want to insert. When a user searches for a term that matches one of your keywords, Google will replace the placeholder with that keyword, making the ad copy more relevant to the user’s search intent.

For example, if you use the DKI feature in an ad that promotes “Buy {KeyWord: Shoes}” and a user searches for “Buy red shoes,” Google will replace the “{Keyword}” placeholder with “red shoes,” resulting in an ad that reads “Buy red shoes.”

Benefits of using Dynamic Keyword Insertion in your ad copy:

Increased relevancy: DKI allows you to create more relevant ads tailored to the user’s search query, which can lead to higher click-through rates (CTR) and conversions.

Time-saving: DKI allows you to create ad templates that can be used for multiple keywords without creating a unique ad for each.

Ad rank improvement: Using relevant keywords in your ad copy can improve your ad rank, as Google considers the ad’s relevance to the user’s search query.

When using Dynamic Keyword Insertion, it’s important to ensure that your ad templates are set up correctly and that the placeholder text makes grammatical sense even if the keyword is not inserted. Additionally, you should monitor your campaign performance and adjust your ad templates and keyword lists to achieve optimal results.

Also, See: Broad Match Modifier

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