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Long-tail keywords

January 26, 2023

Long-tail keywords are longer, more specific phrases that are less common and less competitive than shorter, more general keywords. They are often used by users looking for a specific product or service and further down the decision-making process.

Examples of long-tail keywords include:

  • “Best organic shampoo for dry hair”
  • “Affordable luxury watches under $500”
  • “Vegan restaurants in downtown Los Angeles”
  • “How to fix a leaky faucet step by step”
  • “Best running shoes for flat feet”

Long-tail keywords can be beneficial for website owners and marketers because they are more specific and, therefore, more targeted. They tend to have lower search volume, but they can still drive significant traffic to a website. Additionally, they are often less competitive, so it can be easier to rank them.

Long-tail keywords can also provide valuable insights into the intent behind a user’s search query. They can help website owners and marketers to create content that addresses the user’s needs and interests.

When optimizing for long-tail keywords, it’s important to use them in the title tags, meta descriptions, and throughout the content in a natural and relevant way. Additionally, it’s important to monitor the long-tail keywords to understand the user’s intent and to adapt the content accordingly.

Also, See: Search Intent in SEO

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