Navigational queries are search queries that are made with the intent of finding a specific website or web page. These queries typically include the name of a brand, company, or organization or the exact title of a webpage.
Examples of navigational queries include:
- “Facebook login”
- “CNN news”
- “New York Times homepage”
Navigational queries are typically made by users who already know the name of the website or web page they are looking for and are trying to navigate directly to it. They are often made by repeat visitors looking to access a specific page or site quickly.
Navigational queries can provide valuable insights for website owners and marketers, as they can indicate the popularity and brand recognition of a website or web page. They can also help to identify the most important pages on a website and prioritize optimizing those pages.
To optimize for navigational queries, website owners should ensure that their website is easy to navigate, that their branding is consistent and recognizable, and that their website has a clear and prominent call to action. Additionally, website owners should focus on building a strong brand and ensuring that their website is easy to find through direct navigation or search engines.
Also, See: Informational Queries