PrestaShop is an open-source e-commerce platform designed for small to medium-sized businesses. It is written in PHP and uses the MySQL database management system. It provides many features and tools for creating, managing and scaling online businesses.
Some of the key features of PrestaShop include the following:
Catalog management: PrestaShop provides a wide range of tools for managing products, categories, and attributes, making it easy to create and organize a catalog of products.
Checkout and payment: PrestaShop provides a robust checkout process and support for a wide range of payment gateways, including PayPal, Stripe, and Authorize.net.
Order management: PrestaShop provides a wide range of tools for managing orders, including creating invoices, shipments, and credit memos.
Customer management: PrestaShop provides tools for managing customers, including the ability to create customer groups, segments, and customer attributes.
Marketing and promotions: PrestaShop provides a wide range of tools for creating and managing promotions, including coupons, catalog price rules, and shopping cart price rules.
Shipping and tax: PrestaShop supports a wide range of shipping methods and tax rules, making it easy to configure shipping and tax options for your store.
Search engine optimization: PrestaShop provides a wide range of features and tools for optimizing your store for search engines, including the ability to create and manage meta tags, URL rewrites, and sitemaps.
Multistore and multilanguage: PrestaShop allows to creation of multiple stores and websites from a single admin panel, and it supports multiple languages, currencies, and taxes.
Mobile optimization: PrestaShop provides responsive themes and a mobile-optimized checkout process to provide a good user experience for mobile shoppers.
PrestaShop is a popular e-commerce platform known for its ease of use, flexibility, and scalability. It has a large community of users and developers and is available in more than 60 languages. It also has a big marketplace of add-ons and themes that can be easily installed to add extra features to the platform.
Also, See: ECommerce Development