In SEO, the Rich snippet provides additional information about a webpage to search engines by using structured data markup, such as schema.org. The additional information provided in the rich snippet can help improve a webpage’s visibility in search results by making it stand out from other search results and providing more information to users.
By adding structured data markup to a webpage, search engines can understand the page’s content and display it more visually appealingly. For example, rich Snippets can display reviews, ratings, product prices, images, and videos. This additional information can be used by search engines to provide more informative search results and can also be used to improve the click-through rate from the search results to the webpage.
Using rich snippets does not guarantee improved visibility in search results. Still, it can be beneficial when used with other SEO best practices. Also, it’s important to ensure that the structured data is implemented correctly and that the information provided in the rich snippet is accurate and up-to-date.
Also, See: Featured Snippets