Facebook Advertising Terms You Nee to Know!

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Facebook Advertising Terms You Nee to Know!

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Average Order Value (AOV)

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Campaign Budget Optimization (CBO)

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Return on Ad Spend (ROAS)

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Conversion Rate Optimization (CRO)

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Cost Per Engagement (CPE)

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Cost Per Action (CPA)

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Cost Per Purchase (CPP)

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Ad Bid Strategies

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AdWords Campaign Experiments (ACE)

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Bid Management

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