Transactional queries are search queries made to complete a specific transaction, such as purchasing a product or booking a service. These queries typically include keywords such as “buy,” “order,” “book,” “reserve,” or “hire.” They are often made by users in the final stages of the decision-making process and are ready to purchase.
Examples of transactional queries include:
- “Buy iPhone 12 online”
- “Book a hotel room in Las Vegas”
- “Order pizza delivery”
- “Reserve a rental car”
- “Hire a plumber”
Transactional queries can be particularly valuable for e-commerce websites and businesses that offer online booking or reservations. By optimizing for transactional queries, businesses can increase their visibility in search results and attract users ready to purchase.
To optimize for transactional queries, businesses should ensure that their website is optimized for e-commerce or online booking and that it is easy for users to find and complete transactions. Additionally, businesses should ensure that their website is mobile-friendly, as many transactions are made on mobile devices. Additionally, businesses can optimize their website for Local SEO, as many transactional queries are location-based.
These queries can be particularly valuable for e-commerce websites and businesses that offer online booking or reservations. By optimizing for transactional queries, businesses can increase their visibility in search results and attract users ready to purchase. To optimize for transactional queries, businesses should ensure that their website is optimized for e-commerce or online booking, is mobile-friendly, and is easy for users to find and complete transactions.
Also, See: Navigational Queries