Maximizing Conversions is a bidding strategy in pay-per-click (PPC) advertising that automatically sets bids to help get the most conversions for your campaign. The algorithm uses machine learning to analyze your past conversions, the behavior of similar users, and the historical performance of your ads to determine the optimal bid for each auction.
The goal is to get as many conversions as possible while staying within your budget. This bidding strategy is best for advertisers who want to prioritize conversion volume and are less concerned about the cost per conversion.
Also, See: Max CPC