Max CPC stands for Maximum Cost Per Click and is a bid strategy used in pay-per-click (PPC) advertising. It’s the highest amount that you’re willing to pay for a single click on your ad. When you set a max CPC bid, you’re telling the advertising platform how much you’re willing to spend to get a potential customer to click on your ad. The advertising platform will then use your max CPC bid to determine the optimal bid for each auction to maximize ad exposure while keeping costs within your budget.
For example, if you set a max CPC bid of $1.00, the advertising platform will bid less than or equal to $1.00 for each auction. However, if there’s high competition for the same target audience, your actual CPC might be higher than your max CPC bid. In that case, you need to consider increasing your max CPC bid or adjusting your targeting to reach a more specific, less competitive audience.
Also, See: Maximise Conversions