Ad schedule refers to the specific times and days a pay-per-click (PPC) advertising campaign is active. Ad scheduling allows advertisers to control their ads’ timing and frequency and reach their target audience at the most optimal times.
Ad schedules can be set at the campaign, ad group, or ad level based on various factors, such as target audience demographics, time zones, and industry trends. For example, an advertiser might choose to run their ads during the workweek and avoid weekends or target their ads towards specific age groups during certain times.
Ad scheduling can be an effective way to maximize a PPC campaign’s impact and improve return on investment (ROI). By running ads when the target audience is most active and engaged, advertisers can increase the visibility and relevance of their ads, resulting in higher click-through rates (CTRs) and conversions.
Ad scheduling also allows advertisers to control their ad spend, as they can only run their ads during the most cost-effective times. By running ads during periods of low competition, advertisers can lower their cost-per-click (CPC) rates and maximize the reach of their campaign budget.
Overall, ad scheduling is an important aspect of PPC campaign management and should be carefully considered by advertisers looking to maximize the performance of their campaigns.
Also, See: Ad Relevance