Exact match is a keyword match type in search engine advertising that restricts an ad’s target audience to only those users who enter the keywords specified in the ad campaign. If an advertiser creates a campaign using exact-match keywords, the ad will only be shown to users who type the exact keywords into the search engine.
For example, if an advertiser creates an ad campaign using the exact match keyword “red sneakers,” the ad will only be shown to users who search for the exact phrase “red sneakers.” The ad will not be shown to users who search for similar phrases, such as “red shoes” or “sneakers in red.”
Exact match is considered the most restrictive keyword match type, as it limits the reach of an ad campaign. However, it can also be the most precise and cost-effective, as it allows advertisers to reach a highly targeted audience that is more likely to convert.
An exact match is a valuable tool for advertisers who want to ensure that their ad is shown only to users actively searching for their product or service. It can also be used in conjunction with other keyword match types, such as phrase match or broad match, further to refine the target audience of an ad campaign.
Also, See: Keyword Golden Ratio (KGR)