Structured data is a type of code that can be added to a webpage to provide additional information about the page’s content to search engines. This information can include the page’s title, author, date published, and more. It can also include information about specific types of content, such as products, recipes, and events.
The structured data is usually added as microdata, a set of HTML tags that can be added to a webpage. The most common standard used to create structured data is schema.org, a set of schemas (or structured data markup) that can provide information to search engines about the types of content on a webpage.
Using structured data can help search engines understand the content of a webpage more effectively and provide more accurate search results. In addition, when implemented correctly, structured data can help to create rich snippets, which are search results that include additional information beyond just a title and a link to a webpage. These rich snippets can include information such as reviews, ratings, product prices, images, and videos.
Additionally, structured data also helps search engines understand the context of the page, which can improve the web page’s visibility in search results. By providing additional information about the page’s content, structured data can help search engines identify the most relevant search results for a user’s query.
Also, See: SERP Features